Good magazine suggests the concept of Pop-up Education:
Learning could happen everywhere through pop-up education. Much like TED Talks, pop-up education opportunities would be produced by experts, professors, and every individual based on something they know well and can train others on. They would pop up in locations like theaters, YMCAs, elevators, break rooms, restaurants, and wherever there is "wait time" or an equal opportunity for boredom, or when our technology infrastructure realizes an enhancement opportunity--like you might learn about safety while waiting at the DMV.Would that be somthing for the next International Peace Day?
Ok, this reminded me a lot about the security information you receive when waiting for an airplane to go to the runway... I think it'd make me aggressive if people talked me up in elevators and at bus stops trying to "pop" something.
Flo, your comparison is fundmentally flawed: A safety announcement in an airplaneis a redundand piece of legal bullshit. Try and be a bit positive: Imagine a brilliant, inspirational presentation that keeps you thinking for the day. Our daily routines are clotted with advertisements (on the streets, on TV, in the subway, now even on screen at my local supermarket checkout) - how about replacing them with meaningful information??
More stuff that wants to fight over my attention. I would not mind this if it REPLACED ads... I would though sadly expect it to come in addition to it. :) What about some peace and quiet for a change.
Tounge-in-cheek; you would not be able to keep on thinking about this for the entire day; you would be bombarded by new impressions 5 meters down the road. :)
There is an ad on TV here that is just 30 seconds of silence. On the screen it says something like "In these stressful times, the Car Service Company is here to give you a moment of peace and quiet." Even though I thought my cable was broken the first few times I saw it, now I really like it. It's amazing how rare 30 seconds of silence is. I would love to see us able to achieve something like that on a broader scale.
Sarah: Silence (visual and sound) is becoming rare. For me one of the last pockets of relative silence is when flying... ok, it is not quiet, but there is little happening. Now that airlines want to introduce mobile networks onboard I suspect that pocket is soon to be extinct.
The idea of pop education is really interesting but it also gets us to ask a few questions:
Do we really want to promote ourselves on the doors of bathrooms and rest rooms and elevators? Are we looking for that kind of publicity and profile?
A lot has been going on about the "image" of CISV and how much we should stick to the guidelines to be unified in everything we do and give a better profile. So is pop-up education really something that coincides with that profile and that strategy?
I am a big fan of pop-up education and promoting educational stuff where you have to wait. It really strikes if it is well designed and gets you thinking.